International Marketing :
Paving the Road
International Marketing and Core Skills
(شاهد مجاناً)
05:22
Mindset and Main Concepts
07:09
1
بدء التدريب
The Growing Importance of Global Marketing
The Dynamic Global Economy and How Countries Inter
06:01
The New Global Customer
03:19
2
بدء التدريب
Tools to Assess Global Markets
Political and Economic Factors
07:11
Social and Technological Factors
05:05
Competition and Legal Factors
06:35
3
بدء التدريب
Cross-Cultural Management
Know Customers in Other Markets
06:51
Tools to Explore Cultures Part 1
08:19
Tools to Explore Cultures Part 2
04:10
Cultural Agility and Differences Part 1
06:37
Cultural Agility and Differences Part 2
06:57
4
بدء التدريب
Market and Product Development Considerations
Product Adaptation and Development
04:25
Market Development in a New Geography
06:29
5
بدء التدريب
Options for International Expansion
Understanding the Role of International Expansion
05:23
Internal Business Review and Readiness
09:53
Potential Markets Identification
03:28
International Expansion Objectives and Resources P
03:03
International Expansion Strategies Part 1
07:08
International Expansion Strategies Part 2
06:32
6
بدء التدريب
Marketing Mix Considerations
The Four Ps of Marketing
09:29
Promotional Considerations
02:18
7
بدء التدريب
Resources to Gather Information and Guide Decision
International Organizations and Industry Trade Gro
06:34
Incoterms
03:47
8
بدء التدريب
Final Exam
EXAM
بدء الاختبار
الكورسات
International Marketing
International Marketing and Core Skills