AI Wave Shape

اعمل بيزنس ميديكال

Marketing Diploma in Healthcare Organization

By the end of this course; the participants will be able to: Understand & applying how to attaract and maintain theier customers in long relationship and also gain a competitive advantages over the healthcare competitors in the market.

Healthcare Management

Healthcare Quality

احجز عرضًا توضيحيًا الآن

محتوي البرنامج

شهادة معتمدة

شهادة إتمام معتمدة تُمنح بعد إكمال الدورة بنجاح.

إمكانية الوصول

إمكانية الوصول الكامل للدورة عبر الهاتف أو التابلت

اختبارات قصيرة

اختبارات قصيرة لتقييم فهمك بعد كل وحدة دراسية

ملف مشروع

ملف مشروع عملي لتطبيق ما تعلّمته خطوة بخطوة.

وصف الدورة التدريبية

Marketing: Creating and Capturing Customer Value
-Company and Marketing Strategy Partnering to Build Customer Relationships
-Analyzing the Marketing Environment
-Managing Marketing Information to Gain Customer Insights
-Consumer Markets and Consumer Buyer Behavior
-Business Markets and Business Buying Behavior
-Customer-Driven Marketing Strategy
-Product, Services, and Brands
-New-Product Development and Product Life-Cycle Strategies
-Pricing and Pricing Strategies
-Marketing Channels
-Retailing and Wholesaling
-Integrated Marketing Communications Strategy
-Advertising and Public Relations
-Personal Selling and Sales Promotion
-Direct and Online Marketing
-Creating Competitive Advantage
-The Global Marketplace

تابعني على ليكند ان

Mohamed Attia Abdalla

By the end of this course; the participants will be able to: Understand & applying how to attaract and maintain theier customers in long relationship and also gain a competitive advantages over the healthcare competitors in the market.

محاور الدورة التدريبية

مراجع مساعدة

جميع محاضراتك بالدورة

Lecture one

مدة المحاضرة: 03:02:09

نظري و عملي

01 Marketing ; Creating and Capturing Customer Value

04:52

02 Understanding the Marketplace and Customer Needs

11:44

03 Designing a Customer - Driven Marketing Strategy

08:59

04 Marketing Management Orientations

20:27

05 Relationship Building Block

08:40

06 Company And Marketing Strategy Partnering To Build Customer Relationships

08:38

07 Company wide strategic planning

15:13

08 Managing the marketing effort

11:28

09 Analyzing the Marketing Environment

19:59

10 The Company's macro environment

19:00

11 Managing Marketing information to gain customer insights

12:51

12 Developing Marketing Information

17:43

13 Marketing Research Strengths and weakness of contact methods

22:35

14 Exercise

ابدء الأن

Lecture two

مدة المحاضرة: 02:26:16

نظري و عملي

01 Consumer Markets and Consumer Buyer Behavior

22:17

02 Characteristics Affecting Consumer Behavior

19:06

03 Business Markets and Business Buying behavior

09:08

04 The Model of Business Buyer Behavior

11:45

05 Major Influences on Business Buyer

07:39

06 Marketing Segmentation

19:32

07 Marketing Targeting

21:29

08 Product , Services and Brands

18:39

09 Product and Service Decisions

16:41

10 Exercise

ابدء الأن

Lecture three

مدة المحاضرة: 02:16:51

نظري و عملي

01 New- Product Development And Product Life - Cycle Strategies

14:16

02 New- Product Development Process

17:48

03 Pricing- understanding and capturing customer value

19:17

04 Considerations in Setting Price

07:00

05 Pricing Strategies

12:01

06 Price - Adjustment Strategies

14:13

07 Price - Adjustment Strategies (2)

12:13

08 Marketing Channels ; Delivering Customer Value

10:29

09 The Nature and Importance of marketing channels

13:38

10 Channel Behavior and Organization

07:07

11 Channel Management Decisions

08:49

12 Exercise

ابدء الأن

Lecture four

مدة المحاضرة: 02:44:31

نظري و عملي

01 Retailing and Wholesaling

18:53

02 Retailing Marketing Decisions

15:14

03 The Future Of Retailing

07:43

04 Wheel-of-retailing concept

05:31

05 Wholesaling

17:23

06 Communicating Customer Value

10:01

07 Personal Selling

14:27

08 Steps in Developing Effective Marketing Communication

22:28

09 Setting The Total Promotion Budget

07:10

10 Advertising and Public Relations

23:12

11 Advertising

12:21

12 Selecting Advertising Media

10:08

13 Exercise

ابدء الأن

Lecture five (Final)

مدة المحاضرة: 02:35:22

نظري و عملي

01 Personal Selling and Sales Promotion

12:26

02 The Nature Of Personal Selling

14:05

03 Managing The Sales Force

11:40

04 Selling and the internet

16:19

05 Sales Promotion

04:05

06 Direct and online marketing

12:20

07 Forms of Direct Marketing

09:40

08 Setting Up an Online Presence

12:53

09 Creating Competitive Advantage

23:06

10 Basic Competitive Strategies

12:48

11 The Global Marketplace

18:07

12 Joint Venturing ( Contract Manufacturing )

07:53

13 Exercise

ابدء الأن

Final Exam

Final Exam

ابدء الأن

يمكنك الآن تنمية فريقك في اي مجال

تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.

احجز عرضًا توضيحيًا الآن

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