By the end of this course; the participants will be able to: Understand & applying how to attaract and maintain theier customers in long relationship and also gain a competitive advantages over the healthcare competitors in the market.
عدد الساعات
0 ساعات
عدد المحاضرات
57 محاضرة
اللغة للدورة
اللغة العربية
اسم المحاضر
Mohamed Attia Abdalla
Marketing: Creating and Capturing Customer Value
-Company and Marketing Strategy Partnering to Build Customer Relationships
-Analyzing the Marketing Environment
-Managing Marketing Information to Gain Customer Insights
-Consumer Markets and Consumer Buyer Behavior
-Business Markets and Business Buying Behavior
-Customer-Driven Marketing Strategy
-Product, Services, and Brands
-New-Product Development and Product Life-Cycle Strategies
-Pricing and Pricing Strategies
-Marketing Channels
-Retailing and Wholesaling
-Integrated Marketing Communications Strategy
-Advertising and Public Relations
-Personal Selling and Sales Promotion
-Direct and Online Marketing
-Creating Competitive Advantage
-The Global Marketplace
01 Marketing ; Creating and Capturing Customer Value
04:52
02 Understanding the Marketplace and Customer Needs
11:44
03 Designing a Customer - Driven Marketing Strategy
08:59
04 Marketing Management Orientations
20:27
05 Relationship Building Block
08:40
06 Company And Marketing Strategy Partnering To Build Customer Relationships
08:38
07 Company wide strategic planning
15:13
08 Managing the marketing effort
11:28
09 Analyzing the Marketing Environment
19:59
10 The Company's macro environment
19:00
11 Managing Marketing information to gain customer insights
12:51
12 Developing Marketing Information
17:43
13 Marketing Research Strengths and weakness of contact methods
22:35
01 Consumer Markets and Consumer Buyer Behavior
22:17
02 Characteristics Affecting Consumer Behavior
19:06
03 Business Markets and Business Buying behavior
09:08
04 The Model of Business Buyer Behavior
11:45
05 Major Influences on Business Buyer
07:39
06 Marketing Segmentation
19:32
07 Marketing Targeting
21:29
08 Product , Services and Brands
18:39
09 Product and Service Decisions
16:41
01 New- Product Development And Product Life - Cycle Strategies
14:16
02 New- Product Development Process
17:48
03 Pricing- understanding and capturing customer value
19:17
04 Considerations in Setting Price
07:00
05 Pricing Strategies
12:01
06 Price - Adjustment Strategies
14:13
07 Price - Adjustment Strategies (2)
12:13
08 Marketing Channels ; Delivering Customer Value
10:29
09 The Nature and Importance of marketing channels
13:38
10 Channel Behavior and Organization
07:07
11 Channel Management Decisions
08:49
01 Retailing and Wholesaling
18:53
02 Retailing Marketing Decisions
15:14
03 The Future Of Retailing
07:43
04 Wheel-of-retailing concept
05:31
05 Wholesaling
17:23
06 Communicating Customer Value
10:01
07 Personal Selling
14:27
08 Steps in Developing Effective Marketing Communication
22:28
09 Setting The Total Promotion Budget
07:10
10 Advertising and Public Relations
23:12
11 Advertising
12:21
12 Selecting Advertising Media
10:08
01 Personal Selling and Sales Promotion
12:26
02 The Nature Of Personal Selling
14:05
03 Managing The Sales Force
11:40
04 Selling and the internet
16:19
05 Sales Promotion
04:05
06 Direct and online marketing
12:20
07 Forms of Direct Marketing
09:40
08 Setting Up an Online Presence
12:53
09 Creating Competitive Advantage
23:06
10 Basic Competitive Strategies
12:48
11 The Global Marketplace
18:07
12 Joint Venturing ( Contract Manufacturing )
07:53
اكثر من 688 + دورة تدريبية متاحة لجميع طلابنا
تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.
احجز عرضًا توضيحيًا الآن
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