Marketing Research
This course is a study of the scientific process of a problem solving and research in a marketing context
عدد الساعات
0 ساعات
عدد المحاضرات
20 محاضرة
اللغة للدورة
اللغة العربية
اسم المحاضر
Dr. Amgad Fahmy
This course is a study of the scientific process of a problem solving and research in a marketing context
عدد الساعات
0 ساعات
عدد المحاضرات
20 محاضرة
اللغة للدورة
اللغة العربية
اسم المحاضر
Dr. Amgad Fahmy
This course is a study of the scientific process of a problem solving and research in a marketing context. It covers concepts of problem definition, hypotheses generation, developing the research plan (including data sources, research instrument, and sampling plan), collecting data, analyzing and interpreting information, and reporting the research findings. The course will place emphasis on the statistical and quantitative tools for analyzing data.
01 Table of contents
09:58
02 Marketing
07:43
03 Charateristics of a Good Research
11:38
04 Terminology of Marketing Research
14:16
05 The Marketing Research Process
13:04
06 DODCAR
09:40
07 Who carries out the research
08:05
08 Research proposal - content
07:24
01 Secondary data
13:54
02 External Secondary research sources
13:54
04 Data collection
10:01
01 Qualitative Research
10:57
02 The Focus Group Procedure
13:23
03 The Focus Group Procedure (2)
22:44
04 Surveys
10:58
05 Questionnaire design process
10:42
06 Questionnaire design process (2)
09:21
01 Sampling
08:37
02 Sampling Methods
11:43
03 Data Analysis
07:05
اكثر من 688 + دورة تدريبية متاحة لجميع طلابنا
تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.
احجز عرضًا توضيحيًا الآن
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