This course will discuss how marketers in pharma industry will be able to analyze marketing environment & set objectives & strategies finally being able to design KPIs to monitor performance
عدد الساعات
0 ساعات
عدد المحاضرات
38 محاضرة
اللغة للدورة
اللغة العربية
اسم المحاضر
Dr. Raafat Youssef
01 Table of Contents
14:34
02 360 Campaign
10:05
03 Pharmaceutical Vs Consumer markets
14:01
04 Corporate social responsibility
12:01
05 Major international regulatory bodies
10:44
06 Situational analysis
12:07
07 Situational analysis (2)
10:27
08 Situational analysis (3)
13:19
09 Market Analysis
10:05
10 Competitive analysis
09:39
11 Customer satisfaction
09:57
12 Lamisil table patient journey
15:49
13 Strategies
09:58
14 Connecting with customers
14:30
15 Segmentation variables
14:06
16 Requirements for effective segmentation
07:40
17 Differentiation and Positioning the Pharmaceutical product offer
18:52
18 Market Definition - forms
09:27
01 Marketing Mix
10:24
02 Causes of New-Product Failures
09:27
03 Branding
13:34
04 Pricing
12:35
05 Factors Affecting Price Decision
10:09
06 Strength of cost plus pricing
12:01
07 Price for Multiple Product
19:08
08 Pharmaceutical Marketing Communication
18:11
09 Communication Strategy
06:18
10 DRIP model
13:17
11 Pharma PR audiences
08:29
12 PR tool
13:09
13 Measuring the effectiveness of Pharma
08:19
14 Advertising
13:45
15 Pharma advertising objectives
09:34
16 Pharma rational advertising
10:12
17 Rational and emotional ads.
09:18
18 Digital Tools
08:49
19 Digital Tools (part 2)
15:48
20 Digital Tools (part 3)
21:17
اكثر من 688 + دورة تدريبية متاحة لجميع طلابنا
تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.
احجز عرضًا توضيحيًا الآن
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