Strategic Management is all about the identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization.
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Ashraf Mowafi
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies have become more valuable (in market cap terms) than other companies. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.
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