الرئيسية
الدورات التدريبية
Marketing Management
AI Wave Shape

Marketing Management

E3 Business

Marketing Management examines the role and importance of marketing in the firm and other organizations.

عدد الساعات

0 ساعات

عدد المحاضرات

20 محاضرة

اللغة للدورة

اللغة العربية

اسم المحاضر

Ahmed Kamel

وصف الدورة التدريبية

This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.

جميع محاضراتك بالدورة

Introduction to Marketing

مدة المحاضرة: 01:32:58 دقيقة
نظري و عملي
Lecture Icon What is marketing
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Clock Icon 7:06
Lecture Icon Understanding the marketplace and customer needs
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Clock Icon 4:03
Lecture Icon Designing a Customer-Driven Marketing Strategy
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Clock Icon 8:18
Lecture Icon Building a customer relationship
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Clock Icon 10:33
Lecture Icon Capturing value from customers
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Clock Icon 4:45
Lecture Icon Company wide strategic planning
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Clock Icon 10:19
Lecture Icon Developing Strategies for Growth and Downsizing
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Clock Icon 5:14
Lecture Icon Marketing strategy and the Marketing mix
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Clock Icon 9:01
Lecture Icon Managing the Marketing efforts
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Clock Icon 3:49
Lecture Icon empty lesson
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Clock Icon 8:26
Lecture Icon Measuring and Managing Return on Marketing Investm
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Clock Icon 5:27
Quiz 1 Marketing management
Lecture Icon Company's Macroenvironment - Demographic
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Clock Icon 4:50
Lecture Icon Company's Macroenvironment - Economic and Politica
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Clock Icon 7:11
Lecture Icon Company's Macroenvironment - Cultural
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Clock Icon 3:56

Marketing Segmentations and Strategies

مدة المحاضرة: 00:40:55 دقيقة
نظري و عملي
Lecture Icon Market Segmentation-Part 1
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Clock Icon 9:02
Lecture Icon Market Segmentation-Part 2
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Clock Icon 7:32
Lecture Icon Market targeting
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Clock Icon 9:15
Lecture Icon Differentiation and Positioning Overview
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Clock Icon 3:23
Lecture Icon Differentiation and Positioning Selection of Strat
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Clock Icon 9:01
Lecture Icon Differentiation and Positioning Development
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Clock Icon 2:42
Quiz 2 Marketing management

Final Exam

Final Exam Marketing Management
المراجع المتوفرة للمحاضرة: (2)
PDF Icon
Principles of Marketing, 15e (Kotler/Armstrong) 164 KB
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Marketing Management-PPT 185.81 KB

يمكنك الآن تنمية فريقك في اي مجال

تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.

احجز عرضًا توضيحيًا الآن