Marketing: Creating and Capturing Customer Value
-Company and Marketing Strategy Partnering to Build Customer Relationships
-Analyzing the Marketing Environment
-Managing Marketing Information to Gain Customer Insights
-Consumer Markets and Consumer Buyer Behavior
-Business Markets and Business Buying Behavior
-Customer-Driven Marketing Strategy
-Product, Services, and Brands
-New-Product Development and Product Life-Cycle Strategies
-Pricing and Pricing Strategies
-Marketing Channels
-Retailing and Wholesaling
-Integrated Marketing Communications Strategy
-Advertising and Public Relations
-Personal Selling and Sales Promotion
-Direct and Online Marketing
-Creating Competitive Advantage
-The Global Marketplace
متوسط التصنيف
4
خصائص الكورس
