This course is a study of the scientific process of a problem solving and research in a marketing context. It covers concepts of problem definition, hypotheses generation, developing the research plan (including data sources, research instrument, and sampling plan), collecting data, analyzing and interpreting information, and reporting the research findings. The course will place emphasis on the statistical and quantitative tools for analyzing data.
متوسط التصنيف
3
خصائص الكورس
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