Get a fresh perspective on your content, your choice of platform, and your strategy. Join a short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
· Establishing your social media strategy
· Conducting a social media audit
· Refining your content mix
· Optimizing paid, earned, shared, and owned media
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