International Marketing

جميع المحاضرات
05:22
International Marketing and Core Skills
07:09
Mindset and Main Concepts
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Lecture 1 - Quiz 1
06:01
The Dynamic Global Economy and How Countries Inter
03:19
The New Global Customer
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Lecture 2 - Quiz 2
07:11
Political and Economic Factors
05:05
Social and Technological Factors
06:35
Competition and Legal Factors
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Lecture 3 - Quiz 3
06:51
Know Customers in Other Markets
08:19
Tools to Explore Cultures Part 1
04:10
Tools to Explore Cultures Part 2
06:37
Cultural Agility and Differences Part 1
06:57
Cultural Agility and Differences Part 2
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Lecture 4 - Quiz 4
04:25
Product Adaptation and Development
06:29
Market Development in a New Geography
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Lecture 5 - Quiz 5
05:23
Understanding the Role of International Expansion
09:53
Internal Business Review and Readiness
03:28
Potential Markets Identification
03:03
International Expansion Objectives and Resources P
07:08
International Expansion Strategies Part 1
06:32
International Expansion Strategies Part 2
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Lecture 6 - Quiz 6
09:29
The Four Ps of Marketing
02:18
Promotional Considerations
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Lecture 7 - Quiz 7
06:34
International Organizations and Industry Trade Gro
03:47
Incoterms
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Lecture 8 - Quiz 8
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Final Exam EXAM
International Marketing
المحاضر: Karim Nazih
Mr.
مهارات تكتسب من الدورة التدريبية
Brand Marketing
Marketing
المحاضرة 1 من 9
Paving the Road - International Marketing and Core Skills
عند استكمال المحاضرات جميعا ستخضع لإختبار و يجب ان تحوذ علي الاقل 60%

محتوي الدورة

  • Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. This course will help you with more information about the rise of the global consumer and the marketer's roles in international expansions. Then will lead you to how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.