الرئيسية
الدورات التدريبية
International Marketing
AI Wave Shape

International Marketing

E3 Business

Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. This course will help you with more information about the rise of the global consumer and the marketer's roles in internatio

عدد الساعات

0 ساعات

عدد المحاضرات

24 محاضرة

اللغة للدورة

اللغة العربية

اسم المحاضر

Karim Nazih

وصف الدورة التدريبية

  • Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. This course will help you with more information about the rise of the global consumer and the marketer's roles in international expansions. Then will lead you to how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.

جميع محاضراتك بالدورة

Paving the Road

مدة المحاضرة: 00:12:31 دقيقة
نظري و عملي
Lecture Icon International Marketing and Core Skills (مشاهدة مجانا)
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Lecture Icon Mindset and Main Concepts
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Lecture 1 - Quiz 1

The Growing Importance of Global Marketing

مدة المحاضرة: 00:09:20 دقيقة
نظري و عملي
Lecture Icon The Dynamic Global Economy and How Countries Inter
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Lecture Icon The New Global Customer
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Lecture 2 - Quiz 2

Tools to Assess Global Markets

مدة المحاضرة: 00:18:51 دقيقة
نظري و عملي
Lecture Icon Political and Economic Factors
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Lecture Icon Social and Technological Factors
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Lecture Icon Competition and Legal Factors
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Lecture 3 - Quiz 3

Cross-Cultural Management

مدة المحاضرة: 00:32:54 دقيقة
نظري و عملي
Lecture Icon Know Customers in Other Markets
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Lecture Icon Tools to Explore Cultures Part 1
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Lecture Icon Tools to Explore Cultures Part 2
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Lecture Icon Cultural Agility and Differences Part 1
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Lecture Icon Cultural Agility and Differences Part 2
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Lecture 4 - Quiz 4

Market and Product Development Considerations

مدة المحاضرة: 00:10:54 دقيقة
نظري و عملي
Lecture Icon Product Adaptation and Development
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Lecture Icon Market Development in a New Geography
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Lecture 5 - Quiz 5

Options for International Expansion

مدة المحاضرة: 00:35:27 دقيقة
نظري و عملي
Lecture Icon Understanding the Role of International Expansion
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Lecture Icon Internal Business Review and Readiness
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Lecture Icon Potential Markets Identification
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Lecture Icon International Expansion Objectives and Resources P
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Lecture Icon International Expansion Strategies Part 1
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Lecture Icon International Expansion Strategies Part 2
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Lecture 6 - Quiz 6

Marketing Mix Considerations

مدة المحاضرة: 00:11:47 دقيقة
نظري و عملي
Lecture Icon The Four Ps of Marketing
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Lecture Icon Promotional Considerations
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Lecture 7 - Quiz 7

Resources to Gather Information and Guide Decision

مدة المحاضرة: 00:10:21 دقيقة
نظري و عملي
Lecture Icon International Organizations and Industry Trade Gro
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Lecture Icon Incoterms
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Lecture 8 - Quiz 8

Final Exam

Final Exam EXAM

يمكنك الآن تنمية فريقك في اي مجال

تعلّم وتطوّر في الموارد البشرية، الإدارة، التسويق، وغيرها.

احجز عرضًا توضيحيًا الآن